Sponsored by: MCNetwork, Shanghai Mochao Culture Development Co., Ltd
Period: Annual Exhibition Area: 20,000 square exhibitors Number: 1200 Number of visitors: 30,000 people
In 2020, a sudden outbreak of new crown pneumonia prompted the retail industry ushered in a round of reshuffle, to live e-commerce as the representative of social marketing more fire, e-commerce live-streaming to link the "suspended business" business and "full home" consumer core hub, the relevant social e-commerce platform and applications have been involved in a very large crowd sinking, byte beat and fast hand during the Spring Festival to obtain the greatest market heat, Live and short video viewing and consumption habits are further rooted in people's hearts.
Taobao live in last year's double eleven led to nearly 20 billion transactions, live-streaming guide transactions have accounted for 16% of the industry as a whole, Ali identified content is one of Taobao's three major future development directions, at the same time in the scale of KOL outbreak, customers for KOL content production quality and IP also more attention and attention, the industry into a period of rapid growth and explosion, new platforms and rules in the breeding, MCN institutions actively adjust the industrial structure, KOL have joint brand to build their own stores. Brands are starting to incubate and nurture their own networks, and it is expected that by 2020 the entire social marketing market will reach an unprecedented level in terms of both volume and size.
MCNETWORK Mo tide culture as a link KOL and brand side of the exhibition platform company, in November 20-22, 2019 Hangzhou Expo Center held the first "Net Red Brand Expo" and China Net Red Conference 2019 KOL brand new marketing summit forum, as the first domestic online live-streaming exhibition for all brand exhibitors, through the spring breeze of the industry, attracted the attention and attention of all parties, successfully attracted more than 500 brands and more than 3000 platforms, MCN, KOL and other professional audiences to participate in the exhibition and contemporaneous forum. Under the strong response of all customers, the second "International Net Red Brand Expo" will be moved to Shanghai New International Expo Center on December 9-11, 2020, the second exhibition is expected to double the original size and number of booths, while joining overseas cross-border e-commerce, Japan Joint Special, Net Red City, Museum and other special exhibition areas, combined with the original brand exhibition area and MCN joint exhibition area, to create a cross-industry chain of social events.
The scope of the exhibits
Beauty products: daily cosmetics, washing and personal care products, makeup, perfumes, masks, beauty skin care products
2024年
展会时间:待定
展会地点:待定
2025年
展会时间:待定
展会地点:待定
2026年
展会时间:待定
展会地点:待定
图片
主办单位: MCNetwork、上海摩潮文化发展有限公司